Joubert Tulleken (aka Juba)
Founder & Lead Tour Guide
Juba is a CATHSSETA-registered Overlanding and 4×4 Adventure Tour Guide and an experienced Wilderness First Responder.
Originally trained as a Civil Engineer, he left the corporate world to follow his passion for overlanding, living out of his Land Rover for seven months while traveling from Cape Town to Malawi and back in 2019. This journey inspired Juba’s Journey on YouTube and led to the founding of Endless Africa in 2020.
With extensive experience guiding overland journeys through remote African wilderness, he brings confidence and depth of knowledge to every expedition. Calm, reliable, and solutions-focused, Juba combines a deep love for nature with a strong sense of adventure.
He brings a calm, confident presence to every journey while always keeping the experience relaxed, engaging, and fun.
What does your guide offer?
- Photography and videography tips
- Overlanding advice
- Stories from the road and engaging fire-side topics about overland travel
- Delicious food made on the fire
- Level 3 Wilderness First Responder
- Registered CATHSSETA tour guide
- Assistance with packing and setting up camp


Jacqueli Tulleken
Director Self-Drive Bookings
Jacqueli brings a decade of high-level digital marketing strategy to the world of overlanding. Having managed complex campaigns for major South African brands, she understands that great experiences are built on substance, not buzz. But her expertise isn’t just professional; it’s personal. After spending more than six months navigating Africa in a Land Rover with her husband, she knows exactly what it takes to live and breathe the African bush.
“My time in marketing boardrooms taught me the value of execution, but six months in a Land Rover taught me how to prepare for the reality of the road,” she says. “My goal is to handle the heavy lifting behind the scenes so our travelers can focus on the experience itself.”
Driven by invisible excellence, Jacqueli ensures every Endless Africa itinerary is built on genuine care and meticulous planning, making the remote reachable for every self-drive adventurer.
